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The volume of content creators and platforms that serve them is growing at a rapid pace. As new products and features that help unlock value across the board are developed, strategic planning and creative positioning will become critical considerations for future content creators.

TikTok experienced a huge surge in growth in March of 2020 as a result of the pandemic, which prompted people to turn to social media to seek various forms of entertainment. …


Today, we live in a world where content and the technology we use to access it is increasingly being shaped by the people who consume them, even more so than the companies themselves. Well-known platforms may have begun as collaborative efforts by founders and developers, but the commercial potential quickly became apparent: enter Facebook, YouTube, and Twitter, none of which would exist without user-generated material. We also have platforms like Patreon and Substack, services that allow users to fund products that other individuals have created.

While it is possible to generate original content and post it on various platforms, one…


The world of cryptocurrencies may be complicated to navigate at times given that new projects emerge on a near daily basis. But there’s a side of crypto that’s gaining traction, focusing on a specific niche that serves the needs of “creators” — people who create online content — by allowing the average person to show support and partake in their journey to success.

A social token (creator token) is a new type of digital asset-tied to an individual, brand or community’s reputation and potential for growth. The value of these tokens is determined by the shared development of the issuer…


Metaverse is composed of the prefix meta, which means “beyond,” and the word verse, meaning “universal.” The term first appeared in Neal Stephenson’s science fiction novel Snow Crash, published in 1992. In his portrayal, people use virtual reality (VR) headsets to engage in the world of game-like technology. The term “metaverse” means a non-physical place where people can communicate through a variety of visual technologies.

In essence, this can allow individuals from all over the world to connect virtually and go on vacations, play sports, or collaborate on projects. The key technology driving such a society will be virtual reality…


The history of NFTs can be traced as far back as 2012. Colored Coins were first released on the Bitcoin network, with the idea that these coins represented value for various use cases that the community agreed on. Colored coins are tokens that reflect real-world assets and may be used to establish ownership of everything from precious metals to vehicles to real estate, as well as shares and bonds. The initial concept was to utilize the Bitcoin blockchain to store assets such as digital collectibles, coupons, property, company shares, and more. …


During the pandemic, there were more eyes on e-sports and the gaming industry than ever before. As more users joined various streaming platforms, the number of hours viewed on sites like Twitch and YouTube soared. While this sparked change, the foundation on which this was built upon has been in the works for years. Today, gamers can become massive celebrities due to a number of factors, such as their skill, personality, charisma, and expertise in their niche.

Creators today are harnessing their influence by pulling in potential brand collaborators and audiences at unprecedented levels. Almost throughout the history of esports…


Games have always been a staple of entertainment for audiences of all ages. Whether it’s a console, mobile, or computer game, people can find something they like and spend countless hours on end playing it by themselves or with others through the internet.

We already know that the pandemic just increased the number of gamers, and that game investments and acquisitions soared during this period. When you combine gaming with another massive industry in blockchain, it’s only going to grow bigger, right?

It is projected that from 2021–2025 the gaming market will expand by $126.65 billion, representing a Compound Annual…


Understanding Creators

The creator economy’s growth has kicked into full gear as of late. Many new platforms catering to content creators are being backed by venture capital firms. YouTube, TikTok, and Snapchat have all launched their own versions of creator funds aimed at attracting the most creative people on the internet. Instagram even hosted a first-of-its-kind “Creator Week,” and BuzzFeed is aiming to cash in on the creator economy as well. To put things into perspective, the industry has seen a $1.3 billion investment in the first half of 2021 alone.

If brands are serious about collaborating with content creators, they must…


The internet is buzzing with new ways to earn, with platforms providing influencers a stage to share their ideas and amplify their influence. Anyone, from a woman with a passion for making ethnic jewelry to a chef with hands-on experience in dishing out delightful cuisine, can become a creator thanks to the democratization of media with the advent of the internet. As long as they engage their audience in innovative ways, anyone can become a creator. While pursuing their passion, creators can also earn revenue, which is one of the biggest appeals of the industry.

Despite numerous obstacles, the creator…


TikTok, a video-sharing social media platform, is currently the most popular app on the planet. It’s a big hit with younger audiences and its impact on culture seems to perplex the older ones. Its appeal, on the other hand, is simply undeniable.Regardless of public opinion, social media is experiencing a huge shift, as new platforms are capturing the cultural zeitgeist through new and interesting ways to interact.

If you notice, social media networks gain mainstream popularity in cycles. Starting with Myspace in 2005, Facebook in 2008, and eventually Instagram in 2014. Joining a new platform may not be ideal for…

BitFans

An evolutionary new platform that allows anyone who has access to a community or audience to tokenize their fan base and in turn create a whole new economy

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