Automation Has Accelerated The Creator Economy
Consumer engagement is currently at an all time high following the fundamental changes brought about by the pandemic. Users who spend a lot of time on media platforms not only follow creators, but also buy their merchandise and donate more money to support their content creation. As a result, income is generated, and creators are more willing to adopt technology that helps them scale.
Today, it is common for content creators to turn to numerous auxiliary tools for their workflow, not only to enhance their production value, but to automate various tasks that they have to juggle. Coupled with accessibility and ease-of-use, content creators are now able to hone in on what matters the most in order to continuously improve their craft.
While some platforms include built-in content production tools like TikTok video effects and Instagram photo filters, there are many firms that offer point-to-point solutions. Adobe Creative Cloud, which contains Photoshop and many other well-known brands such as Premier Pro or Illustrator, fits this description. Adobe has switched from selling individual software licenses to doing subscriptions.
Here are some examples of tools available online that content creators can take advantage of:
The podcast format has grown in popularity in recent years. RedCircle, a SignalFire portfolio company, connects podcasters and businesses with advertising opportunities, allowing them to reach new audiences and make money through their work. Other examples include PodBean, Megaphone, and Buzzsprout.
Open Broadcaster Software (OBS) is a Streamlabs-made software for video streaming. Mobile and web video editing tools such as Video and PlayPlay enable producers to convert their videos into shared formats for Instagram, Facebook and other platforms. Vochi is another application-based video editor that creates amazing video effects.
Apps like Trash and Quik include features that allow creators to add captions to short videos and add music to create mini-movies. For more serious creators, there are companies that allow creators to rent professional studios such as Peerspace and Breather.
Affinity is a UK-based company that has threatened Adobe’s dominance in the field of photography and graphic design. iPixlr, PicMonkey, and Fotor on the other hand are examples of free web-based photo editors. In the motion picture or GIF department, Giphy and Gfycat are two of the most well-known sites for such. Lastly, a new type of media format known as “video memes” are becoming increasingly popular with platforms like Veed and Clipchamp streamlining the editing process with just a few clicks.
Many artists use GarageBand to compose music because it contains many basic elements. Professionals can get a license from brands that offer digital music production software, such as FL Studio and Ableton Live, or use Splice for music collaborations/commercial sampling. Meanwhile, streaming platforms, social media marketing, sponsorship systems, and the demise of physical CDs have replaced the many demands of standard record labels.
Canva — Opening doors for enabling business
Canva is one of the most popular tools in the space because of its functionality and ease of use. The platform focuses on being a graphic editor for all forms of communication, including flyers, business cards, brochures, invitations and photos. Canva’s $ 6 billion valuation has made headlines recently, making it one of the most important content production firms in recent years.
Surprisingly, all of Canva’s revenue comes from premium membership subscribers, giving users instant access to over 60,000 templates and a 60 million stock photo library which also includes GIFs, movies, graphics, alongside other assets. Canva’s large library of building blocks makes it easy to create something beautiful, making it a better “10X” tool than anything else.
The biggest advantage of using Canva is that you do not need to spend time mastering more nuanced platforms like Photoshop or Illustrator. When you use this tool, you get the impression that you are paying for high-quality building parts. Even premium templates on their site come cheap. Everything at Canva costs $1 for 24 hours of unlimited planning and downloading. You can create hundreds of different designs or graphics and save them for later use on the site.
BitFans — Cultivating Communities & Nurturing Brand Loyalty
YouTube, TikTok, Twitch, Instagram, and other platforms have headlined the vast content creation industry. According to Business Insider Intelligence, the single-dimensional marketing sector is estimated to be worth $15 billion by 2022.
BitFans is here to enhance engagements between creators and fans while ensuring that the value generated reflects the interests of the community as whole. In a period where there is so much competition out there, the only thing creators can consistently rely on for growth is the supporters of their ecosystem. These are the loyal individuals that will ultimately bring more exposure to the brand, and with it, new opportunities for the creators. For the first time in history, users can create their own token tied to their brand, design their own rewards, and incentives for their members. The Community Token and its many use cases will not only enable digital fan clubs to flourish, but also provide a sense of ownership to the community as it progresses.
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