During the pandemic, there were more eyes on e-sports and the gaming industry than ever before. As more users joined various streaming platforms, the number of hours viewed on sites like Twitch and YouTube soared. While this sparked change, the foundation on which this was built upon has been in the works for years. Today, gamers can become massive celebrities due to a number of factors, such as their skill, personality, charisma, and expertise in their niche.
Creators today are harnessing their influence by pulling in potential brand collaborators and audiences at unprecedented levels. Almost throughout the history of esports, a streamer’s or content creator’s primary objective was to be picked up by an organization.Cloud 9, Team Liquid, TSM, 100 Thieves, and a slew of other organizations once symbolized the dream of making it big. Today, it’s quite the opposite. Streaming has taken individuals to far greater heights. It’s come to a point where they can branch off on their own and take their audience with them, which is why organizations are now pressed to offer better incentives to retain their members.
The industry has grown so much that dedicated content creators like CouRage and Valkyrae are being made co-owners of the organizations they stream for due to the immense value that they provide in terms of potential revenue, exposure for sponsors, alongside a supportive follower base. Streamers like Ninja work with brands like Walmart and Adidas, professional players turned streamers like Bugha appear in Super Bowl ads, and Shroud, one of the world’s best FPS players, even put his competitive e-sports career behind him in favor of streaming.
Internet and service-based technologies are at the heart of this shift. Generation Z spend the majority of their waking hours on social media with Generation Alpha following suit. While a social network has no official definition, we’ve described it as places that enable users to produce and share content online.
The amount of time spent online by younger audiences is gradually increasing. Every 60 seconds, there are about 156 million emails, 3.8 million Google searches, and 2 million minutes of online calls around the world. In fact, the average Internet user now spends roughly six hours a day on their devices.
Naturally, this also means that entertainment is primarily consumed on sites such as Facebook, Netflix, YouTube, and Twitch. Because, live streaming provides a level of interactivity that static content can’t, we can find the majority of audiences present on these types of media.
With the emphasis on streamers, businesses have gained a better understanding of how this ecosystem operates. Individual agreements are becoming increasingly prevalent. Ninja is the most well-known example, although independent broadcasters like Dr Disrespect, Shroud, and Pokimane have also landed major sponsorship agreements. In January 2020, Pokimane even rejected a $3 million deal since it didn’t match her brand.
A streamer must accomplish a number of things correctly in order to get picked up by an organisation. They should already have a steady stream of material, a loyal following, and a long-term objective. A streamer can shift from being the director, executive producer, or host of their own content to merely being the host by joining an organisation, although giving up creative control does have its drawbacks.
Streamers, like musicians, have a window of opportunity where everything falls into place and they can rise to the top. The way they use that momentum will determine the rest of their careers. Ninja snatched it, hung on to it despite criticism, and is as near to a household name in gaming as you can get. Tfue is still a popular creator, but one who is involved in a court struggle for a small group of followers.
YouTube is the most popular live streaming service due to its large number of monthly users — two billion. It’s one of the largest live streaming networks available, with users from all over the world and across all age categories. Facebook, like YouTube, is a social media juggernaut, with 2.7 billion monthly active users worldwide. Facebook caters to a wide range of demographics, with Millennials being the biggest number of users.
Of course, it’s impossible to discuss live streaming services without mentioning Twitch. The live streaming service began by catering to gamers, but by 2020, it had expanded tremendously to include other categories. In Q4 of 2020, 5.4 billion hours were watched on Twitch globally. Though it still lacks the follower growth opportunities that YouTube and even TikTok provides.
There are a few popular ways to make money via live streaming. Platforms usually enable donations and tips for viewers which streamers can create incentives around, or even bill their audiences recurring payments for exclusive perks. Streamers can also earn ad revenue, work with brands, create affiliate sales networks, and even sell their own merchandise. Alternatively, pay-per-view content is also a possibility.
How much do Streamers Earn?
Streamers earn between $1 and $500 for each Youtube ‘Super Chat’, while their advertising feature pays out around $4.18 for every 1,000 views of advertisements featured on videos and streams. On Facebook, streamers in the United States may expect a CPM of $2.00–5.00 on average. This means that they can be paid that amount for every 1,000 views of an ad during a stream. On Twitch, the average “professional” streamer earns between $3,000 and $5,000 per month for playing 40 hours per week. Ad income per 100 subscribers will be around $250, or $3.50 per 1,000 views, for more typical broadcasters.
Cameo — Building Connections
Cameo is a platform that allows customers to pay celebrities to create personalized video greetings. It was launched in 2017. Celebrities on the site, such as Snoop Dogg (who is also an investor), Tituss Burgess, and Stormy Daniels, charge a fixed fee for their custom shoutouts, which can vary from $25 per video to $2,500 for individuals like Caitlyn Jenner. Users provide a brief description of what they want the video to say or who the message is intended for, and is then sent within a few days or even hours.
Cameo capitalizes on culture’s celebrity fascination. Kleiner Perkins led its $50 million Series B fundraising round (it has received $65 million to date), indicating that investors have taken note of this novel concept. More than 300,000 cameos have been made by the company’s 18,000 superstars.
BitFans — Improving Engagements, Expanding Influence
The challenge for content creators who primarily rely on livestreaming is the fact that they can do so much more with their audience. Twitch Prime for example gives paying subscribers customized emojis and chat privileges, but this is still very much a one way street which provides no real alignment between creators and their fans.
BitFans provides the opportunity for streamers to directly engage with their most loyal followers in a number of ways, such as hosting private community channels, doing impactful activities like coaching, providing exclusive content, and even a say in the brand’s direction moving forward using voting tools.
The best part? Users don’t need to be crypto experts to participate. Creators can mint their Community Tokens on our platform, design their own unique rewards, and create incentives around them. If you’re interested to learn more, feel free to check out our community pages and reach out to us: https://linktr.ee/bitfans